Financial Adviser – Reliance Financial Services

Personal & Corporate Financial Advice & Planning

Reliance Financial Services was founded in 1988 by David Ridley, a Financial Adviser based in South Shields. The business was centred on Mortgage, Life and Investment advice to the general public. By 1992 the client bank had grown to over 3000 local clients serviced by seven financial advisers.

Our service is built around comprehensive financial planning and sound investment principles. By exploring your goals and objectives we can tailor a financial strategy specific to your needs.

1 – Establish your goals
2 – Collect information
3 – Analysis
4 – Design your strategy
5 – Implement
6 – Regular Reviews

Financial Adviser for Savings & Investments

We can help you achieve a tax-efficient financial plan by providing advice that’s based on a thorough understanding of your personal circumstances and goals.

Financial Adviser for Retirement Planning

A pension is a tax-efficient, long-term savings plan. You can benefit from tax relief on the contributions you pay in and your pension pot has the potential to grow with minimal tax.

Financial Adviser for Protection

Life is full of surprises. So it’s important to be prepared if things don’t go to plan. Whether it’s an accident, hospitalisation or something more serious that knocks you off course, having the right protection insurance in place can make all the difference.

Financial Adviser for Mortgages

There are many types of mortgages available, numerous additional things to think about and costs to bear in mind. If you’d like more information, or would like help planning your first, or next property purchase, please get in touch.

Your home may be repossessed if you do not keep up repayments on your mortgage.

The value of investments and any income from them can fall as well as rise and you may not get back the original amount invested.

HM Revenue and Customs practice and the law relating to taxation are complex and subject to individual circumstances and changes which cannot be foreseen.

The value of a financial adviser

Financial Adviser South Shields

Pension

13th October 2026

I received excellent financial and pension advice and couldn’t be happier with the service provided. Everything was explained clearly and professionally, making a complicated subject easy to understand. The service was friendly, helpful, and thorough throughout. I would highly recommend them to anyone looking for reliable, professional advice!

Elizabeth Kennedy

Pension advice - much appreciated

1st October 2026

With really no idea where to start about what to do with my various pension plans, I have been delighted by the way in which David has advised and guided me through the process. Karen has been fabulous as well and kept me informed as we went along. Highly recommend Reliance Financial Services, and no doubt will be in touch with them again when my mortgage review falls due!

Nicola Craig

Helpful and professional

17th June 2026

David and Karen helped me with pension advice ,friendly and made everything simple ,i would recommend anyone who needs advice to contact reliance,i would definitely be in touch for any future financial advice

Mark Lancaster