Financial Adviser – Reliance Financial Services

Personal & Corporate Financial Advice & Planning

Reliance Financial Services was founded in 1988 by David Ridley, a Financial Adviser based in South Shields. The business was centred on Mortgage, Life and Investment advice to the general public. By 1992 the client bank had grown to over 3000 local clients serviced by seven financial advisers.

Our service is built around comprehensive financial planning and sound investment principles. By exploring your goals and objectives we can tailor a financial strategy specific to your needs.

1 – Establish your goals
2 – Collect information
3 – Analysis
4 – Design your strategy
5 – Implement
6 – Regular Reviews

Financial Adviser for Savings & Investments

We can help you achieve a tax-efficient financial plan by providing advice that’s based on a thorough understanding of your personal circumstances and goals.

Financial Adviser for Retirement Planning

A pension is a tax-efficient, long-term savings plan. You can benefit from tax relief on the contributions you pay in and your pension pot has the potential to grow with minimal tax.

Financial Adviser for Protection

Life is full of surprises. So it’s important to be prepared if things don’t go to plan. Whether it’s an accident, hospitalisation or something more serious that knocks you off course, having the right protection insurance in place can make all the difference.

Financial Adviser for Mortgages

There are many types of mortgages available, numerous additional things to think about and costs to bear in mind. If you’d like more information, or would like help planning your first, or next property purchase, please get in touch.

Your home may be repossessed if you do not keep up repayments on your mortgage.

The value of investments and any income from them can fall as well as rise and you may not get back the original amount invested.

HM Revenue and Customs practice and the law relating to taxation are complex and subject to individual circumstances and changes which cannot be foreseen.

The value of a financial adviser

Financial Adviser South Shields

Highly recommend

13th March 2026

Fantastic service from start to finish. David guided me through my first mortgage, explaining everything and arranging it so quickly and easily. Fast, friendly and clear communication. I’m extremely grateful and would recommend to anyone.

Chris Thomas

Fantastic service getting a first mortgage

14th January 2026

I used David and Karen at Reliance to help me get a mortgage for my first home and I couldn’t be happier. Everything was made so simple, it was perfectly paced and ultimately I ended with a fantastic outcome. I couldn’t recommend the service highly enough. Incredibly friendly yet still completely professional. David provides excellent advice and Karen is so helpful and so quick at answering any queries thoroughly.

I would recommend to anyone looking for mortgage advice without the stress. 10/10!

Danni Gray

Mortgage

27th October 2025

We have used Reliance for a good number of years now,David&Karen are brilliant our mortgage was all completed with in 11weeks,no problems whatsoever,it ran so smoothly with no stress at all,im sure we will always use Reliance in the future.

George Susan Conner.