Who we are
Reliance was founded in 1988 by David Ridley. The business was centred on Mortgage, Life and Investment advice to the general public. By 1992 the client bank had grown to over 3000 local clients serviced by seven advisors.
Adaptation to changing markets and the embracing of new technology has been the key to Reliance’s advancement in a constantly competitive market. The decline of the mortgage market concentrated our attention to the growing needs of our clients in the Pension, Annuity and Investment market.
There has been considerable ongoing investment into IT software to deliver a system that can cater for every financial need a client may have and in particular in establishing strong solutions for successful retirement planning.
In order to enhance our offering to the public and our existing client bank we have developed fee based service options to complement the range of products and solutions that presently exist. We believe this will add embedded value to our clients both in the professional and public sectors.
What we do
Our service is built around comprehensive financial planning and sound investment principles. By exploring your goals and objectives we can tailor a financial strategy specific to your needs.
Our financial planning process is broken down into a series of stages which focus on ensuring your life aspirations and the investment of your money are carefully aligned.
Having completed a detailed review of your current position and arrangements, we will provide you with specific recommendations and explain the benefits and risks associated with the approach we have suggested.
If you are happy with our recommendations we will help you complete the relevant paperwork and put your financial plan in place.
As your aspirations evolve in your life, so should your financial plan and we will be on hand to review this with you on a regular basis, should you choose.
How we work
Stage 1
Your goals
We establish your life goals, personal circumstances, aspirations and concerns.
Stage 2
Your information
We collect all relevant personal and financial data and establish your perceived risks.
Stage 3
Analysis
We assess your current position and how you have arrived there, with the intention of making a recommendation on the type of products that will best suit your needs.
Stage 4
Design your strategy
Having completed the preparatory work, we will prepare a personal report and recommendations, then set out different strategies which can be used to get you where you want to be.
Stage 5
Implementation
We agree the plan to implement the strategy to help you achieve your objectives over a given period of time.
Stage 6
Regular reviews
If you choose, we’ll meet on an ongoing basis to assess your strategy and implement the next steps in your plan.
Meet the team
David Ridley
Principal and Pensions and Wealth Specialist
Reliance Financial
Karen Gardner
Mortgages, Life and Pensions Administrator
Reliance Financial
Business Works
South Shields
Tyne & Wear
NE33 1RF
Tel: 0191 4274598
Email: info@reliancefinancial.co.uk
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Reviews
5.0
5.0 out of 5 stars (based on 44 reviews)
Reliance Financial Services is a trading style of David Ridley which is an appointed representative of The Openwork Partnership, a trading style of Openwork
Limited which is authorised and regulated by the Financial Conduct Authority.
The information on this website is for use of residents of the United Kingdom only. No representations are made as to whether the information is applicable or available in any other country which may have access to it.
Approved by The Openwork Partnership on 24/06/2026